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Blogging: Testimonials Show It Works
New Skills are Scary Blogging might seem scary at first, but most new things are a little scary until you try them. I remember when my younger son Ryan started school. Even though we’d been to the...
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Video, Today’s Marketing Must Have
While I’m a visual learner and like to include at least one photo in each of my articles, the coming video tidal wave takes online marketing to a whole new level. For home professionals, this is both...
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Writing to Inform and Entertain
Don’t groan! Don’t sigh! Don’t tell me you can’t write! You can write as I’ve worked with more than 20 home services professionals and all but one could write. It’s not magic. Like everything else,...
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Using Picnik for Photo Editing
We’re taking digital photos and uploading them to our websites but do you know the right way to do this? I recently visited a website where they had a series of photos but after viewing the first 2, I...
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Using Google Adword Tool to Pick the Right Keywords
The Google Adword tool helps you pick the right keywords (or keyword phrases) when writing for the web. By researching and using the right keywords in your article … in the correct places, you increase...
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Writing Online & Organizing Your Ideas
Writing online is very different from writing an essay in school. You might have a great idea or an interesting story but if you don’t package it correctly, people won’t find it or they won’t read it,...
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Eye Tracking: What Are People Reading
Eye tracking is a technique used to analyze the effectiveness of your marketing information. Web analytics tells you where people came from when visiting your web site, how long someone stayed on your...
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Keyword Research: Using Google’s Keyword Tool
Google's adword tool helps you identify the best keywords to target Keyword research is key to making sure your content gets found by people looking for your products and services. Your information...
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Writing for Business: Can You Tell a Story?
Writing about your business involves many things. Most people, when I suggest they write an article, say I can’t write. If you can tell a story, then you can write! My goal is to show why you are more...
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Common Photo Problems & How to Fix Them
As home professionals, one of our best marketing tools is a digital camera. Much of our work is illustrated best with photographs and like every other skill, it takes practice to learn the best...
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